Organic Social Media, Done Right Posting for the sake of posting isn’t organic social media done right. Most small business owners post content that doesn’t move the needle—random photos, generic tips nobody asked for, posts that disappear into the feed without a trace. The real question isn’t how much to post. It’s what’s actually worth…
What Are Your Competitors Doing? | 1 Day Marketing 1 Day Marketing Blog What Are Your Competitors Doing? Most Ipswich business owners can tell you exactly what their competitors charge. Ask what they’re doing online, and you’ll usually get a shrug. That’s a problem. Your customers are looking at both of you before they decide…
You’ve got a Google My Business profile. Fair enough. But is it working? Most small business owners set one up, fill in the basics, and assume the job’s done. Then they wonder why they’re not showing up in local search, why they’re not getting calls, and why their competitors seem to get all the visibility….
Email is the only marketing channel you own. Social media comes and goes. Algorithms change. Platforms disappear. But your email list? That’s yours. A direct line to people who have already said yes to hearing from you. For small business owners without a massive marketing budget, it’s the difference between hoping Facebook shows your post…
9 Free Ways to Market Your Business (That Actually Work) Intro Paid ads are noise. Most SMEs throw money at Facebook and Google hoping something sticks. But your best customers aren’t won through ads—they’re won through visibility, trust, and relationships built the right way. Here are nine proven channels you can own without spending a…
Social Media for Your Business: The Ten Questions I Get Asked Most Straight answers, from forty years of doing this. Almost every business owner I sit down with asks me some version of the same ten questions about social media. The answers are less complicated than the industry would have you believe, so here they…
Marketing maintenance Your marketing needs a regular service. Most business owners would never ignore the service schedule on their car. So why do so many treat their marketing differently? They know that skipping oil changes, ignoring strange noises, or putting off maintenance might save a little money today — but eventually it leads to bigger,…
Why Small Business Branding Matters More Than You Think Most small business owners think branding means a logo. Pick a nice font, choose some colours, done. It’s usually one of the first things sorted when a business starts, and one of the last things ever revisited — which is exactly the problem. Branding isn’t the…
Here’s How to Tell If you’re a small business owner in Brisbane or Ipswich juggling your own marketing between everything else on your plate, you’ve probably asked yourself the same question dozens of times: do I need to hire someone for this, or can I keep muddling through? There’s a middle option most business owners…
The Smarter Alternative to Hiring a Full-Time Marketing Department and Why It Works. Most small business owners we talk to didn’t set out to become their own marketing department, it just sort of happened, because hiring a full-time marketer felt like a big commitment for something that might only need a few hours a week. Salaries,…