1 Day Marketing
Video Production for Small Business:
Why a 60-Second Clip Beats a Glossy Brochure
Brochures end up in drawers. A short video goes wherever your customers’ phones go.
Plenty of small businesses still spend good money on printed brochures that get handed out once and forgotten. A simple one-minute video can do the same job better. It shows who you are, how you work and why people should choose you, and it keeps working on your website, your Google listing and your social media for years.
Why a short video wins
- People see and hear you. Customers buy from people they trust. Video lets them meet you before they ever call.
- It goes everywhere. One video can sit on your website, your Google Business Profile, Facebook, LinkedIn and in your emails.
- It’s easy to share. A happy customer can send your video to a friend in one tap. Try that with a brochure.
- Social media loves it. Platforms tend to show video to more people than plain text or graphics.
What to say in 60 seconds
- Who you are and where. Your name, your business and the area you cover.
- The problem you solve. Say it the way your customers would say it.
- Why you. One or two real reasons, not a list of buzzwords.
- What to do next. Call, book or visit your website. Keep it to one action.
Five videos every small business should have
- Meet the owner. A friendly hello and why you started the business.
- How it works. Walk customers through what happens when they book you.
- A customer story. A happy customer saying, in their own words, why they’d recommend you.
- Your work in action. A job walk-through or before-and-after.
- Answers to common questions. One question per video, under a minute each.
Keep it simple
- Your phone is fine. For everyday videos, clear and genuine beats slick and expensive.
- Sound matters more than picture. A cheap clip-on microphone makes a huge difference.
- Add captions. Many people watch with the sound off, especially at work or on the bus.
- Shoot the right way up. Upright for social media, sideways for your website.
People buy from people
A minute of you talking honestly about your business beats ten pages of glossy print.
I’ve been making business videos for more than a decade, from simple phone clips to full productions. I can help you plan what to say, film it so you look and sound your best, and make sure the finished video is actually used across your website, Google listing and social media, not left sitting in a folder.
Ready to put your business on video?
Book a free 20-minute discovery call or marketing health check — no pressure, no jargon.
Book your free 20-minute sessionFrequently Asked Questions
Do I need a professional videographer?
Not for everyday social posts. A phone does the job. For your main website video or customer stories, a professional shoot is worth it, and one shoot can give you several short clips to use for months.
Do I have to be on camera?
It helps, because people want to see who they’ll be dealing with. If you’re not ready, start with videos of your work, your team or happy customers.
Should I stop using brochures altogether?
Not necessarily. A simple printed piece still has a place at the counter or on site. Just add a QR code that links to your video so it does more of the work.
1 Day Marketing. One day at a time. Based in Ipswich, serving small businesses across Brisbane and beyond.
