Social Media for Your Business | 1 Day Marketing 1 Day Marketing Social Media for Your Business The ten questions I get asked most, answered without the jargon. Almost every business owner I sit down with asks some version of the same ten questions about social media. After forty years in advertising and marketing, the…
Your Marketing Needs a Regular Service | 1 Day Marketing 1 Day Marketing Your Marketing Needs a Regular Service You’d never skip the service on your car. So why skip it on your marketing? Most business owners would never ignore the service schedule on their car. Skipping oil changes or ignoring strange noises might save…
Why Small Business Branding Matters | 1 Day Marketing 1 Day Marketing Why Small Business Branding Matters Branding isn’t the logo. It’s the reason customers choose you over the business next door. Most small business owners think branding means a logo: pick a font, choose some colours, done. It’s one of the first things sorted…
Do You Need an Outsourced Marketing Manager? | 1 Day Marketing 1 Day Marketing Do You Need an Outsourced Marketing Manager? Here’s how to tell, and what to look for if you do. If you’re a small business owner in Brisbane or Ipswich juggling your own marketing, you’ve probably asked yourself whether to hire someone…
The Smarter Alternative to a Full-Time Marketing Department | 1 Day Marketing 1 Day Marketing The Smarter Alternative to a Full-Time Marketing Department Senior marketing thinking, without a six-figure salary attached. Most small business owners we talk to didn’t set out to become their own marketing department. It just happened, because hiring a full-time marketer…
Fractional Marketing for Small Businesses | 1 Day Marketing 1 Day Marketing Fractional Marketing for Small Businesses What it is, and why it works for businesses that can’t justify a full-time marketer. For most small businesses, hiring a full-time marketing manager or building an in-house team simply doesn’t add up. Salaries, super, software subscriptions and…
Why Experience Still Matters | 1 Day Marketing 1 Day Marketing Why Experience Still Matters Fresh marketing graduates versus a seasoned marketer, and why the difference costs money. There’s a moment that exposes the gap fast. You call someone in about a video project, ask for the script and storyboard, and get silence, then: “Sorry,…
Your Marketing Mentor | 1 Day Marketing 1 Day Marketing Your Marketing Mentor How a fractional marketer helps your young marketing team grow faster, and make fewer costly mistakes. Hiring a junior marketer is often a smart, budget-friendly move. They bring energy, fresh eyes and comfort with whatever platform is trending this month. But left…