1 Day Marketing
Fractional Marketing for Small Businesses
What it is, and why it works for businesses that can’t justify a full-time marketer.
For most small businesses, hiring a full-time marketing manager or building an in-house team simply doesn’t add up. Salaries, super, software subscriptions and training stack up quickly, yet marketing still needs to happen consistently for a business to grow. That’s where fractional marketing comes in.
What fractional marketing is
- Part-time, not full-time. An experienced marketer or small team on a part-time or contract basis.
- Pay for what you use. Ten hours a week of strategic guidance, or a defined project like a campaign launch, instead of a forty-hour week.
- Senior thinking. Without the six-figure salary.
Why it works so well for small businesses
- Cost. Experienced talent for a fraction of a full-time equivalent, often saving well over half once overheads are counted.
- Breadth. Fractional marketers have usually worked across many industries, covering advertising, content, branding and strategy.
- Flexibility. Scale up for a launch or seasonal campaign and back down for steady months, without hiring or letting staff go.
- Fresh perspective. Not being embedded in daily operations means they spot the blind spots and opportunities internal teams miss.
The practical middle ground
Fractional marketing gives you professional expertise without the overhead of a full department.
1 Day Marketing works as a fractional marketing manager for small businesses across Ipswich and Brisbane: one day a week, month or year, set to what your business actually needs.
Is fractional marketing the right fit for your business?
Book a free 20-minute discovery call or marketing health check — no pressure, no jargon.
Book your free 20-minute sessionFrequently Asked Questions
Who is fractional marketing for?
Small businesses that need consistent, senior marketing help but don’t have enough work or budget for a full-time hire.
How is it different from an agency?
A fractional marketer works as part of your business, owning the strategy and the results, rather than selling you packaged services.
How much time is involved?
It’s flexible. Many businesses start with one day a month or one day a week.
1 Day Marketing. One day at a time. Based in Ipswich, serving small businesses across Brisbane and beyond.
