1 Day Marketing
Your Outsourced Marketing Manager
You need someone running marketing. Not doing a few random tasks when there’s time — actually running it. Planning, writing, posting, chasing reviews, watching what’s working.
Most small businesses can’t afford that person full-time. A marketing manager costs $70,000–$90,000 a year before you’ve spent a dollar on ads or tools. So the job either doesn’t get done, or it gets done badly by whoever has five minutes between everything else they’re actually meant to be doing.
There’s a third option: you get the marketing manager, just not full-time.
Only 3 Clients, 1 Day a Week Each
I take on three clients. That’s it. Each one gets a full day a week — not “checking in when I can,” a real, dedicated day where your business is the only thing on the desk.
That cap is the point. An agency spreads your account across a team you’ll never meet, splitting attention across dozens of businesses. I split my week across three. You get someone who actually knows your business, not an account number in a project management tool.
What an Outsourced Marketing Manager Actually Does
Not abstract “growth strategy.” Real, tangible work:
- Google Business Profile — kept current, posting regularly, so you show up when someone nearby searches for what you do
- Reviews — asking for them, responding to them, building the social proof that gets you picked over the next business
- Social media — planned and posted, not abandoned after the first fortnight
- Website and content — pages and posts that actually explain what you do and get you found on Google
- A strategy that isn’t a 50-page deck — a clear answer to what to fix first, and someone doing it
One day a week, done properly
Beats five days a week done badly — every time.
Why Not Just Hire Someone?
A full-time marketing manager is a big bet for a small business. You’re committing to a salary, super, leave, and management overhead before you know if the fit works. And most small businesses don’t have five days a week of marketing work — they have a day or two, done properly.
Why Not Just Use an Agency?
Agencies charge thousands a month, want long contracts, and hand your account to whoever’s free that week. You end up managing the agency instead of the agency managing your marketing.
An outsourced marketing manager is different: one person, one day, no lock-in beyond the week you’ve paid for. Here’s how it works if you’re after an outsourced marketing manager in Ipswich.
How It Works
- 1 Day Only — a single day to audit where you stand and set the strategy. No ongoing commitment.
- 1 Day Per Month — ongoing strategic support if you’re mostly handling execution yourself.
- 1 Day Per WeekMost popular — a proper outsourced marketing department: one dedicated day, every week, doing the actual work.
If you’re one of three, that’s it. When a spot’s gone, it’s gone until it opens up.
Want to know what a day a week looks like for your business?
Let’s have a conversation — no pressure, no jargon.
Book your free 20-minute sessionFurther Reading
A few outside sources worth a look if you want to dig deeper into the numbers and thinking behind fractional marketing:
- SCORE: Should Your Small Business Hire a Fractional CMO? A nonprofit small-business mentoring org’s breakdown of when fractional marketing leadership makes sense.
- Australian Bureau of Statistics: Business Use of IT Current data on how Australian small businesses are (and aren’t) using digital tools and marketing.
- business.gov.au: Marketing Your Business The Australian Government’s own guide to marketing basics for small business owners.
Frequently Asked Questions
What is an outsourced marketing manager?
Someone who runs your marketing — strategy, content, reviews, social, website — on a set day each week or month, without being a full-time employee.
How is this different from a marketing agency?
An agency splits your account across a team and charges a large monthly retainer. An outsourced marketing manager is one person, capped at three clients, giving your business real dedicated time each week.
How much does an outsourced marketing manager cost?
1 Day Marketing runs form $650 – $750 + GST, depending on if it’s a one-off strategy day, a monthly check-in, or a dedicated day every week.
What happens if all 3 client spots are full?
You’ll be told upfront and can ask to be next in line. The cap is real — it’s what makes the one-day-a-week model work.
1 Day Marketing. One day at a time. Based in Ipswich, serving small businesses across Ipswich, Brisbane and beyond.